About Our Team.

NorEast Branding is a specialist branding studio based in Lake Macquarie. We offer strategic and human-centric design for ambitious brands ready to reach their peak.

Through creative and thoughtful design thinking, we make it possible for businesses like yours to pursue their purpose, realise their vision, and have a bigger impact in the world.

Nathan Rudel - Creative Director & founder of NorEast Branding.

With over a decade of experience — Nate has a passion for building brands with ooze substance, personality, and soul.

All about making brands stand out, but it’s not just about looking good… it’s about having a clear vision first. A genuinely decent brand takes strategy, meaning and a human touch. Pretty colours are great, but they won’t do the heavy lifting on their own.

At our studio, I stay right in the mix with every project and personally meet every client. So when you work with NorEast, you’re working with me - expect plenty of deep dives, banter, and the odd curveball question to really get to the heart of what you do.

Can’t wait to hear your story and help guide your business to reach its peak. Let’s goo!

Nate, Founder of NorEast Branding

Our Studio Brand Values

  • Getting outside is good for the mind and soul. At NorEast we prioritise having time to regather and breathe in the freshest of air. We promote spending time where your mind feels free from stress and strife and struggle; whether that be in the bush, mountain-tops or out in the salty swell. Cobwebs belong in the trees, not your mind.

  • Back yourself and be brave. Push new boundaries, try new things, and don’t be afraid of failure. As a company, we’re more afraid of blending into a sea of sameness than failing while trying something new.

  • We’re a creative studio minus the ‘BS’. We leave our egos aside and focus on what needs to be done. We want good people, good ideas, good brands with great banter and strong long-term relationships.

  • We give a shit, about the planet, about people, each other, our clients and the work we produce. We promise to keep pushing for positive change, challenging ourselves to do better (because nobody is perfect), and learning everything we can along the way. We strive to be the best version of ourselves every single day.